Commercial transparency is essential to independent journalism.
PlanetPress24 believes readers should be able to distinguish independent editorial information from commercial relationships. Some links or recommendations published on our website may be connected to affiliate programmes, referral arrangements or other commercial agreements.
Where a qualifying commercial relationship applies, PlanetPress24 or its publisher may receive compensation if a reader follows a link and completes an eligible action, such as purchasing a product, booking a service or registering with a provider.
This Affiliate Disclosure explains how such arrangements work, how they should be identified and the principles intended to protect editorial independence.
What is an affiliate link?
An affiliate link is a specially formatted link that allows a business or affiliate network to identify traffic or transactions referred by a participating publisher.
If a reader follows an affiliate link and completes an action that qualifies under the relevant programme, the publisher may receive a commission or another form of compensation.
The qualifying action and compensation structure depend on the particular commercial arrangement.
Commission on a purchase
A publisher may earn a percentage or fixed amount when an eligible purchase is completed through a tracked referral.
Commission on a booking
Travel, accommodation or other booking programmes may compensate participating publishers for qualifying reservations.
Qualified leads
Some arrangements provide compensation when a reader submits a qualifying enquiry or completes an eligible registration.
Referral programmes
A provider may reward a publisher for introducing eligible customers or users, subject to programme terms.
What happens when a reader uses an affiliate link?
The following example explains a common affiliate arrangement. Actual technical behaviour and eligibility conditions differ between providers.
Understanding the commercial relationship
Affiliate programmes can help finance the operation of independent websites. They also create potential conflicts of interest, which must be addressed through clear disclosures and appropriate editorial standards.
- Potential compensation: PlanetPress24 or its publisher may receive a payment when an eligible action is attributed to a qualifying affiliate link.
- Third-party transactions: Purchases, bookings and registrations generally take place with the external provider, subject to that provider's terms.
- Variable offers: Prices, availability, eligibility, fees and conditions may change after publication.
- Independent verification: Readers should review important information directly with the relevant seller or service provider.
- No obligation: Reading PlanetPress24 does not require using affiliate links or purchasing recommended products.
- Alternative providers: Readers remain free to compare other sellers, products and services before making a decision.
How affiliate relationships should be disclosed
Readers should be able to recognise relevant commercial relationships before making decisions influenced by them.
Where affiliate links are used, PlanetPress24's policy is to provide clear and prominent disclosures that are understandable without requiring readers to search through a separate legal document.
Affiliate link
“This article contains affiliate links. PlanetPress24 may earn a commission if you make a qualifying purchase through these links.”
Travel and accommodation
“Some booking links are affiliate links. If you complete a qualifying reservation, PlanetPress24 may receive a referral commission.”
Commercial comparison
“This comparison contains affiliate links. We may receive compensation from participating providers. The commercial relationship should be considered when assessing the selection presented.”
Sponsored material
“Advertisement — This content is paid promotional material supplied or supported by a commercial advertiser.”
Our editorial standards apply to commercial recommendations
Financial relationships can create incentives that influence how businesses, services and products are presented.
PlanetPress24's editorial policy is to avoid misleading readers about such relationships and to distinguish factual analysis from promotional claims.
Accuracy
Affiliate compensation must not justify false claims, misleading descriptions or unsupported performance statements.
Fair comparison
Comparisons should disclose important limitations and should not imply exhaustive market coverage where only selected providers are included.
Commercial transparency
Material compensation arrangements should be disclosed in a form readers can readily understand.
Relevant drawbacks
Significant product limitations, risks or conditions should not be concealed merely because a provider pays a commission.
Source integrity
Commercial promotional claims should not automatically be presented as independently verified reporting.
Editorial accountability
Readers should have a clear route to report inaccurate information or misleading commercial presentation.
How commercial relationships may affect comparisons
PlanetPress24 may publish information comparing companies, products, services or providers in areas relevant to its editorial coverage.
A comparison may include providers with which the publisher has a commercial relationship. This can affect which products are available for inclusion or which links generate compensation.
Accordingly, comparisons should not be presented as complete or impartial surveys of an entire market unless the supporting research and selection process justify that description.
- Explain important comparison criteria where reasonably practicable.
- Distinguish factual specifications from opinions or evaluations.
- Make material affiliate relationships identifiable.
- Avoid claiming that a product is the best available without appropriate support.
- Identify important limitations in coverage or available data.
- Recognise that prices and product terms may change.
- Correct material inaccuracies where established.
Affiliate marketing is subject to our advertising standards
PlanetPress24's advertising policy excludes certain commercial categories even where their promotion might otherwise be legally permissible in a particular jurisdiction.
The same principles apply to relevant referral arrangements and affiliate marketing.
Gambling and betting
Affiliate promotions for casinos, bookmakers, sports betting, real-money gaming and comparable gambling services are excluded.
Alcohol
Affiliate arrangements intended to promote alcoholic drinks, alcohol brands or alcohol-focused commercial offers are excluded.
Tobacco and nicotine
Commercial referral promotions for cigarettes, tobacco products, vaping products and related nicotine products are excluded.
Other products or services may also be refused where the proposed promotion is unlawful, misleading, unsafe or incompatible with the publication's advertising standards.
Read our Advertising PolicyPurchases and bookings are normally made with external providers
When a reader follows an affiliate link, they may leave PlanetPress24 and visit a website operated by another business.
The external provider may be responsible for supplying the relevant product or service, processing a transaction, handling customer support and applying its own terms and privacy arrangements.
Provider terms
External transactions are governed by the terms and conditions applicable to the provider and the particular agreement.
Prices and availability
Prices, fees, offers and stock or booking availability may change independently of PlanetPress24.
Customer support
Questions about a purchase, booking, delivery or service may need to be directed to the responsible provider.
Refunds and cancellations
Applicable cancellation, refund and consumer rights depend on the transaction, the provider and relevant law.
External privacy practices
Third-party services may process personal information according to their own privacy notices and legal responsibilities.
Reader verification
Readers should verify material conditions before providing payment details or entering into an agreement.
Tracking technologies may be involved in affiliate referrals
Some affiliate programmes use referral identifiers, cookies, tracking parameters or comparable technologies to attribute eligible transactions to a publisher.
The precise technology and personal-data processing depend on the relevant provider and programme configuration.
Where non-essential cookies or similar storage and access technologies are used, applicable ePrivacy consent requirements must be met.
Where personal data is processed, GDPR obligations may also apply, including transparency, lawful basis, retention and any relevant international transfer requirements.
Affiliate links should also be identified appropriately in website code
In addition to clear information visible to readers, commercial links should use suitable technical attributes where applicable.
For example, Google recommends the rel="sponsored" attribute for advertising and paid-placement links, including affiliate links.
Technical link attributes do not replace visible disclosures. A reader should not need to inspect website code to discover a relevant commercial relationship.
Readers can report inaccurate or misleading information
If an article contains a materially inaccurate product description, an outdated price presented as current, an unsupported comparison or a potentially misleading commercial disclosure, readers may contact the publisher.
Corrections and editorial complaints are addressed in our Corrections Policy.
Frequently asked questions
What is an affiliate link?
An affiliate link is a referral link that can allow a publisher to receive compensation when a qualifying action is attributed to that link.
Does PlanetPress24 earn money from affiliate links?
Where a qualifying affiliate arrangement is active, PlanetPress24 or its publisher may receive compensation for eligible referrals. The existence and terms of a particular relationship depend on the relevant programme.
Does an affiliate link increase the price I pay?
Not necessarily. However, prices, promotions, fees and booking conditions vary between providers and sales channels. We do not guarantee identical pricing or that an affiliate offer is the cheapest available.
Are all external links affiliate links?
No. Many links are included for source attribution, background information or general reader convenience and do not generate a commission.
Does a commission influence editorial coverage?
Our editorial policy is that commercial relationships must not determine independent reporting or factual conclusions. Relevant relationships and limitations should be disclosed so readers can evaluate possible conflicts.
How can I recognise an affiliate link?
Where applicable, commercial referral links should be accompanied by a clear, reasonably prominent disclosure. The precise wording may depend on the type of content and relationship.
Can I purchase a product without using an affiliate link?
Yes. Readers are free to visit providers directly and compare alternative sellers or services. Any available purchasing route depends on the provider.
Does PlanetPress24 guarantee product quality?
No general guarantee of a third-party product's quality, suitability or performance arises merely because it is mentioned or linked. Applicable legal rights and responsibilities remain unaffected.
Are affiliate commissions paid for bookings?
Some travel and service programmes pay commissions for qualifying bookings. Whether compensation is payable depends on the particular provider, transaction and programme terms.
Can affiliate links use cookies?
Some affiliate programmes use cookies or similar technologies to attribute referrals. Their use must comply with applicable privacy and electronic-communications requirements, including consent where necessary.
Does PlanetPress24 accept gambling affiliate programmes?
No. Our stated advertising policy excludes gambling, alcohol and tobacco or nicotine promotion, including relevant indirect affiliate advertising.
Who can I contact about a commercial disclosure?
Contact Bigmedia24 Dynamics Ltd. at support@bigmedia24.com and include the relevant article URL and a brief explanation of your concern.
Keeping commercial relationships transparent
Affiliate programmes, commercial arrangements and relevant legal requirements may change over time.
PlanetPress24 may therefore update this policy to reflect changes in its activities, disclosure procedures or applicable standards.
When specific affiliate programmes are introduced, the corresponding articles and promotional sections should also contain disclosures appropriate to those relationships.
Questions about an affiliate relationship?
If you would like clarification about a commercial link, product comparison or possible affiliate relationship, contact PlanetPress24 with the relevant page URL and details of your enquiry.